Fabrik gives you real-time, structured engagement with customers that yields progressively deeper data insights through personal, human connections.

Throw a real-time ‘Fabrik’ over your community

The fast pace of technological change and adoption has made customer engagement increasingly difficult to manage. Technology afford customers and companies many options for engagement, but how can companies keep track of the flow of information in and out of the organisation? More importantly, how can this engagement retain the authenticity of a real, intimate, human connection? To address this, Fabrik creates real-time information and service convergence through its three key approaches: Context, Conversation, and Choreography.


Fabrik facilitates highly contextual customer engagement through real-time, media enriched communication. Furthermore, companies are able to better understand the customer’s context through structured data representation that yields specialised and broad data insights.


Build trust over time through personalised and contextual customer engagement. Fabrik enables this by balancing public broadcast capabilities with private engagement. Fabrik deepens this level of trust by ensuring no data-leakage, third-party observation, or harvesting of customer data occurs.


Fabrik is focused on making customer engagement more human. The platform fosters human connection so that you and the customer you serve become one community with shared value creation.

An ecosystem of possibilities

immedia has created intellectual property for the media industry in the real-time digital space for over 2 decades. Fabrik is created, developed and delivered through a team of media veterans with an undeniable track record, such as Phil Molefe (Chairman of the NFVF) and Anice Hassim (founder of immedia). The team has delivered mobile and cloud-first solutions for clients such as DStv, SuperSport, Computicket and the Springboks.


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+27 31 566 8000

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