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Build highly engaged, loyal, niche digital audiences alongside your traditional terrestrial analog, passive audience. 

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The Digital Challenge for Broadcasters

  • Lack of digital audience ownership due to fragmentation across social media platforms
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  • Fragmented audience engagement channels
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  • Costs & complexity of digital supply-chain, infrastructure & development
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  • Limited digital revenue & control
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  • No consolidated intelligence around digital audience, trends & insights
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  • Inefficient operational workflows
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  • High cost of innovation & digital strategy

The Fabrik value stack for Radio

  • Live Streaming
  • Podcasting
  • Mobile App Dev
  • Analytics

BROADCAST WORKFLOWS

  • Messaging Engagement
  • Real-time Feedback
  • Content Creation
  • Call-to-action

PROGRAMMING

  • Market Intelligence
  • Listener Profiling
  • Sentiment Analysis 
  • Social Media Consolidation 

marketing

  • Audio Archival
  • Data Ownership
  • Privacy & Security

Broadcast I.T. Compliance

  • Digital Inventory
  • Campaign Analytics
  • Ad Management
  • Trends & Insights

sales

  • Supplier Consolidation 
  • Visibility
  • Database Management
  • Efficient Workflows

Operations

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Mobile app

  • Streaming & Song Info

  • Pre-Rolls & Multiple Streams

  • On-demand Podcasts

  • Messaging to Studio – voice notes, video, etc.

  • Multiple, customised messaging channels

  • Service Directory

  • Integration with your site, social media content

an o.t.t suite

of digital tools

Smashboard

  • Unified Messaging Dashboard

  • Social Media Integration

  • Receive App Messages

  • Send Messages to individuals or groups

  • Audience Profiling

  • Voice-Note Playout

  • Campaign Management

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Echocast

  • Real-Time Podcasting

  • Live Streaming

  • Web Widgets

  • Rich Metadata Tagging

  • Content Management

  • Audio Cloud Archival

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Audio Backup

  • Mitigates risk with Cloud archive and audit trail.

  • Enhances compliance and regulatory needs.

  • Ensures transparency and accountability across departments (sales, legal, programming). 

Reporting

  • Featured Content

  • Rich Data Analytics

  • Real-Time Overviews

  • App Sessions

  • Streams & Podcasts

  • Listener Location

  • Device/OS Profiling

  • Campaign Reporting

  • Engagement Metrics

  • Trends & Insights

  • Downloads/Registration

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Revenue Generation Possibilities

  • Featured Content

  • Smart App Billboards

  • Audio Pre-Rolls

  • On-Air Campaign Integration

  • Sponsored Message Channels

  • Direct Alerts

  • Directory Listings

  • Dialboard

  • Competitions

The Engagement Dividend

  • TRUST, INTIMACY, IDENTITY, DATA & INSIGHTS grow deeper the more we move the audience from ON AIR to APP.

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  • The FM BROADCAST and APP bookend the real-time feedback loops that create a highly engaged and loyal audience.

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  • The mobile app audience is your most loyal, highest engaged, most rapidly choreographed listener.

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Image by Will Francis

Take the Digital Leap.

Are you a Community Radio station looking to invite your audience into your digital space & bring efficiency to your operations?

Apply for Digital Leap to let us show you how.

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