Smile 90.4FM completed a successful Xmas in July campaign where they mentioned keywords related to Christmas on-air and prompted the audience to enter the keywords either via premium SMS or through their Fabrik powered mobile branded app.
The campaign ran for 2 weeks in July and was managed via the Fabrik campaign manager which selected random winners during each show.
All analytics were done using the Fabrik reporting engine.
•A total of 396309 messages were received by the station across all channels,with75% received via the app.
•Monthly Active in-app users doubled during the campaign.
•In-app live streaming increased 3-fold during the campaign.