And what the station did differently during lockdown to cater to its youth market.
Since March, radio programming in South Africa has been dominated by all things Covid. From daily statistics and government’s ongoing response, to features on how to integrate precautionary measures into our everyday lives, broadcasting platforms pivoted rapidly to offering their listeners relevant information, leading to solid growth in audience figures.
YFM’s approach, however, was surprisingly different. Fully in tune with what their audience wants, the youth radio station went all in on their 100Racks promotion - with staggering and insightful results.
Join us live with Hilton Tarrant, YFM’s Head of Digital, to hear about how an insights-based, laser-focused strategy around reaching your most engaged audience segment can lead to increased campaign entries, growth in overall online audience, and lead to an even more attractive proposition for future advertisers.
As a key decision-maker in a growing business, the broad and often overwhelming requirements of preparing your organisation for success in a technologically-empowered marketplace can be complex to navigate.
You may need to motivate for a digital transformation strategy/need to your executives, create context for a change motion amongst your staff, or start exposing your own I.T. or technical teams to cloud skills.
Our regular Mindshift events are designed around sharing insight around the constantly-connected consumer of today, contextualised within the technological shifts that have brought us here, and how to get started taking advantage of digital workflows that empower your business and customers.
Keep in touch to attend an upcoming monthly Mindshift event and explore the future possibilities of your business.