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Completing your App Store Listings




Step 1: Your App Description

When completing your App Description elements, refer to the table below.


For general best practices and guidelines, find out more on these websites:

Requirement

About

Specs

App name

The app name is the searchable name on the app stores to which your app is released.

Up to 30 characters (recommended at max of 12 characters)

​One-Liner

Displayed in the preview of the listing, and on mobile views.

Up to 80 characters

​App Description

Describe some of the features of your app, as well as some information about your business.

Up to 4000 characters

Category

Android: Select a category that best describes your app from this list.

Android: 1 category

​iOS: Select a primary and secondary category that best describes your app from this list.

​iOS: 2 categories

​Huawei: Select a category that best describes your app from this list.

Huawei: 1 category

Tags

Android: Select 5 tags that best describe your app from this list.

Android: Up to 5 tags

​iOS: Separate your free-form tags using commas with no spaces.

​iOS: Up to 100 characters

Target Audience Age

You’ll be required to declare your app’s target age group. Any apps that include children in their target audience must comply with additional policies. Find out how Google defines their ratings here, and how Apple defines their ratings here.

The app's rating will be automatically calculated based on the information in your app.

App enquiries email address

This is the email address that your app members can use to connect directly with you.

App icon

Your app icon is used in various locations on Google Play, including your store listing, search results, and top charts.

View the design guidelines.

Requested by our team separately.

Feature Graphic

The Google Play Store shows a collection of apps in a large format with your feature graphic, including ads.


Requested by our team separately.

Screenshots

The screenshots with which we submit the apps will be determined by our team, but you are welcome to change them.

Created by our team.




Step 2: your Developer Page

Once your Google Developer account is created and paid for, you have a branding opportunity on the Google Play Store.


To create a developer page, you need to have at least one published app on Google Play.

People can visit your developer page to learn more about your brand and find all the apps that you’ve published on Google Play.


Developer pages aren’t required. If you don’t set up a developer page, other apps that you’ve published will continue to be displayed on your developer-specific app collections on Google Play.


Visit Google's own Developer page for a good example.

For best practices and guidelines, find out more on the Google website:

https://support.google.com/googleplay/android-developer/answer/9873827


If you would like to brand your Google Developer page, you will need the following information:

Requirement

About

Specs

Developer Name*

This can be the name of your holding company.

Up to 50 characters

Physical Address

Only necessary if you are selling paid apps or in-app products.

Up to 1000 characters

Promotional Text*

Shown at the top of your developer page. Include information about your business, not necessarily about your app.

Up to 140 characters

Website Address

The URL of your official website, if you have one.

Developer icon*

Recommended that you use the logo of your brand or organisation.

JPEG or 24-bit PNG (not transparent).

512 px by 512 px.

Up to 1 MB.

Header image*

Shown at the top of your developer page.

JPEG or 24-bit PNG (not transparent).

4096 px by 2304 px.

Up to 1 MB.



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