How to integrate your App into your Engagement Strategy

As you become more comfortable with incorporating Fabrik into your daily workflows, you may have realised the importance of strategic planning around how you're engaging your audience using your app.

Your app audience is more often than not your most engaged, most loyal audience and therefore may require an approach to engagement that's different to your other channels!

Your app is also packed with unique features and functionality you can leverage to create a memorable experience for your app community and value for your advertisers.

As such, we recommend implementing a two-pronged approach to your app engagement that keeps your app top-of-mind, by incorporating events, campaigns or special programming as well as ongoing inclusion in daily programming.

Implementing a successful app engagement strategy requires collaboration across all teams within your organisation, so here are some steps on how to ensure you are doing so in the most effective way.

step 1: consider your overall audience engagement objectives

When creating your app engagement strategy, it's important to keep your overall audience engagement strategy across all your channels in mind.

These may be broad directives informed by your overall business strategy such as expanding your reach across all channels, measuring and increasing audience engagement based on specific metrics or building your audience to position and support your advertising offering in a certain way.

In terms of formulating that overall audience engagement strategy, we generally recommend considering the following aspects:

  • Growth - what are the ways you're consistently growing your audience by connecting with individuals on different channels who were not aware you existed before?

  • Engagement - once someone has connected with you on one or more of your channels, how are you adding ongoing value to them to ensure you retain them as a loyal follower?

  • Monetisation - once you've grown your audience and are adding ongoing value to them, how are you positioning your audience in a way that it is attractive to advertisers?

(If you're uncertain about how to create an engagement strategy, get in touch with us - we can help!)

Step 2: Prepare your App Experience to support your Audience Engagement initiatives

Once your overall audience engagement strategy is in place, the next step is to configure the engagement aspects of your app to enable the app engagement you'd like to encourage.

Conversations and Channels are the two types of messaging groups available within your app that can be configured to different types of engagement, as follows:

  • Conversations are true engagement groups, interactive message groups where anyone who is a part of that conversation can post content.

  • Channels are read-only message groups in which only 'Trusted' individuals (members who you assign the 'Trusted' status, such as administrators or