How can Community Radio stations uniquely position themselves to succeed in a new digital era?
Some 8 to 10 million people tune in to their favourite community stations every week in South Africa. What’s more, community radio enjoys a higher loyalty factor than commercial radio. But the sector has struggled to monetise this audience.
So what does it take for community radio stations to keep up with and take advantage of the rapid pace of digital change in an evolving industry, while staying true to the culture of community upliftment?
Join us in conversation with Tamie Mbombo, Head of Marketing and Public Relations at community radio station Izwi loMzansi, as he shares successes, challenges, and the station’s overall experience in his mission to uniquely position the station to succeed in a new digital era.
Bringing in unique insights that spans four decades of experience in media is Phil Molefe, the Business Development and Strategy Lead at Fabrik who, amongst other gleaming accolades, was instrumental in setting up the South African community media framework that still exists today.
Hosting the conversation is Jonathan Lumley, Clients, Channels and Markets Lead at Fabrik, a radio promotions veteran who now empowers stations to bring new value to their audiences and advertisers through innovative technology-enabled workflows and campaigns.
Radio’s Digital Transformation in a Data-Driven Age
Is Radio still gripped by a Fear of the Digital Age? Or are we now ready to explore the core opportunities for change that informed technology choices can unlock in Radio?
While we were all busy drawing up our ‘Digital Transformation’ strategy and debating the definition of “4IR”, Covid came along and thrust everyone off a cliff into a digital sea.
Like any other form of media, radio has been through different phases when it comes to thinking of adopting the digital approach. But unlike many others, radio has seen a few interesting wins as a result of the ‘new normal’ – including improvements in listening habits that seem to be here to stay.
Dealing with a pandemic has not made the situation any easier for the radio industry forcing you to look at alternative approaches like digital transformation and the opportunities that come with this newfound approach.
And now that we find ourselves (mostly involuntarily) digitised with a technology-demanding audience, how do radio stations keep their attention and take the lead in becoming future-proofed?
Why is gaining an understanding of radio’s digital transformation vital for all stakeholders in the radio industry now? And what potential solutions can digital bring to your bottom-line?
Based on our experience working with some of the country’s most innovative radio brands, we share data-driven insights and show how you might be more ready than you think to take the next step in the evolution of your tech-powered revenue.
In this upcoming webinar, let’s discuss:
• The opportunities for real-time and historical broadcast and audience data. • The issue of audience privacy and data ethics. • How prepared is the radio industry for digital?
Creating a Safe & Engaging Online Space for your Community
Learn how using customised Message Groups in your own branded app to provide more value and connect more meaningfully with your members.
The ‘new normal’ has transformed the way people communicate and work together. From residential communities to company teams to membership-based organisations, the continuous growth of online communities has made us aware that more engaging forms of communication are required as we seek to offer more value and maintain a human connection with each other.
We know from our customers that one of the more important aspects of managing an online community is ensuring that community-members feel that they are in a safe and respectful environment that upholds their values, and that messaging functionality is set up in a way that offers ongoing opportunities for re-engagement.
Join me to address your questions relating to effectively managing communities by using tools that will create ease in your daily routines.
What more can you expect to learn in the webinar? • An overview of the Fabrik features that can help you better shape and manage conversations. • Build engagement workflows that easily support your other marketing and communications initiatives. • Protect your audience from content they may deem offensive by offering them the ability to flag messages or block members they feel are in contravention of community guidelines. • Examples of how Fabrik customers are using the Messaging elements of the platform effectively. • Opportunities to generate revenue for community initiatives.
Radio, which celebrates its hundredth birthday at the end of this year, is remarkably resilient. But what's radio's future?
Discover how listeners and technology are changing, and what we can do to prepare for the next hundred years.
ABOUT THE SPEAKERS
James Cridland: James is a radio futurologist - a writer, consultant and public speaker on radio’s future, and has worked in radio since 1989.
He is Managing Editor of podnews.net, a daily podcast newsletter, and runs media.info, the media information website. He is one of the organisers of Next Radio, the UK radio ideas conference each September, and has worked with the world’s largest radio conference, Radiodays Europe, since its inception.
Jonathan Lumley: With seven of his 20 years’ media experience specialising in on-air Radio promotions, Jonathan has been instrumental in implementing several “world firsts” in radio competitions while working in promotions for two of the largest regional brands in South Africa.
Now at immedia, Jonathan helps clients leverage their investment in the Fabrik platform in bringing new value to their audiences and advertisers through innovative technology-enabled workflows and campaigns.
Drive consistent audience interaction & delight your advertisers through smart, data-driven campaigns.
From social media to SMS to that good ol' phone call, your listener now has more ways than ever to reach out and share their opinions with you. And we love them for it - after all, what's a live show without the audience?
While managing the multitude of inbound streams of communication can be chaotic, the payoff of incorporating the feedback into the live show is the true magic of live radio.
Join us on another informative session as we guide you through how our platform works in real-time to consolidate inbound messaging, see which conversations are trending, and even send direct or mass messages via any social network.
The suite of applications found within Fabrik offers your team a range of engagement and audience insight capabilities that can enhance your daily programming initiatives, and help you run smart, data-driven campaigns.
Learn how you can use Fabrik to drive key growth, engagement, and monetisation objectives within your station.
And what the station did differently during lockdown to cater to its youth market.
Since March, radio programming in South Africa has been dominated by all things Covid. From daily statistics and government’s ongoing response, to features on how to integrate precautionary measures into our everyday lives, broadcasting platforms pivoted rapidly to offering their listeners relevant information, leading to solid growth in audience figures.
YFM’s approach, however, was surprisingly different. Fully in tune with what their audience wants, the youth radio station went all in on their 100Racks promotion - with staggering and insightful results.
Join us live with Hilton Tarrant, YFM’s Head of Digital, to hear about how an insights-based, laser-focused strategy around reaching your most engaged audience segment can lead to increased campaign entries, growth in overall online audience, and lead to an even more attractive proposition for future advertisers.
Get real-time insights on your audience engagement with Fabrik's Metrics application!
One of the most valuable features of the Fabrik suite of services is the real-time data that is revealed about the way audiences engage, as well as insights into interesting trends and patterns over time.
But why is having access to this data so important, how have we built the Fabrik platform with privacy in mind and how is surfacing this information useful for our customers and your advertisers?
We answer these questions and more as our Fabrik team guides you through a virtual tour of one of the platform’s most exciting new applications - Metrics.
Record your audio content in real time with Fabrik
Record and publish your audio content in real time with Echocast!
For many of our Fabrik operators, the real-time audio recording and podcasting capabilities found within the Echocast application have become an invaluable contribution to your daily workflows.
From capturing live audio and immediately publishing as a podcast, to downloading archived audio from any time in the past, Echocast offers a wealth of features you can use to create, publish and categorise your audio content - all in one place.
Join the Fabrik Product team for a live demo of Echocast’s one-of-a-kind real-time audio capturing capabilities and see for yourself why, 10 years later, Echocast is still revolutionising Radio!
As a key decision-maker in a growing business, the broad and often overwhelming requirements of preparing your organisation for success in a technologically-empowered marketplace can be complex to navigate.
You may need to motivate for a digital transformation strategy/need to your executives, create context for a change motion amongst your staff, or start exposing your own I.T. or technical teams to cloud skills.
Our regular Mindshift events are designed around sharing insight around the constantly-connected consumer of today, contextualised within the technological shifts that have brought us here, and how to get started taking advantage of digital workflows that empower your business and customers.
Keep in touch to attend an upcoming monthly Mindshift event and explore the future possibilities of your business.