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The future of radio is real, relevant and multi-platform

Exciting new technologies promise to make radio more accessible and engaging than it has ever been. This includes app-based platforms that enable broadcasters to engage with listeners like never before, software that lets producers edit sound as easily as a text document, and a “radio station in a bucket” that turns a mobile phone onto a broadcast hub.

That’s according to radio futurologist James Cridland, who believes that while innovations like these point to a bright future for the over 100-year-old medium, it’ll take more than adopting cool new tech to succeed in the increasingly splintered and diverse arena that radio is evolving into.

“Radio is more than just AM and shortwave, more than big, old fashioned transmitters. Radio is a shared experience with a human connection,” he said during a recent webinar on the future of radio hosted by Fabrik, a South African-developed software platform for broadcasters and community groups.


“That shared experience is something that [streaming music service] Spotify can't offer. It's something that somebody’s CD player can't offer,” he said, adding that this also applied to radio stations who just play non-stop music. “There's no human connection there. There's no real shared experience.”