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Mindshift seminar engages businesses on the digital market

The first Thursday in November, November 07, saw immedia host yet another session of its monthly Mindshift digital transformation seminars.


Focused on helping to navigate businesses through the technological shift, the seminar was attended by entrepreneurs, members of the general public and technology enthusiasts. Speaking about the seminar, Mindshift co-ordinator Kelly Pringle stated that the real focus of the event was to share information around how businesses can prepare for digitally-aware consumers. With an average audience of about 10 to 15, the seminar saw people from all kinds of industries and sectors in attendance.


Titled ‘Patterns of The Future’, the event was led by founder of immedia and now CEO Anice Hassim. With an actively engaged audience, Hassim briefly took attendees through the company’s 24-year history and the long-standing business principles and practices in existence at immedia.

The CEO, with a history lesson through the ages as context, firmly navigated the audience through all things digital. Through his vast experience and analysis in the digital space, Anice walked the audience through real-world applications of digitisation. Hassim stated that digitisation has and is still yet to bring many positive changes to the world as we know it. “The ability to empower kinds of behaviour and spread kinds of fluidity and patterns of thinking – is what digitalisation is doing to our communities,” said Hassim.


Turning to the main goal of the seminar, he demonstrated the importance of digitally active businesses by taking consensus of how many members of the audience actively use technology, most especially their c