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5 benefits to Consolidating your audience engagement


Why you should consider transitioning your audience engagement and management to your own private platform.


As more businesses acknowledge the importance of real-time engagement to their bottom line, social media platforms such as Facebook Messenger and WhatsApp have become the default way we communicate with our customers.


Whether it's to send quotes, schedule appointments, or answer support queries, social media platforms offer messaging solutions that seem to address communication needs, supported by a low barrier to entry as most consumers are already on these sites and familiar with the functionality.


So it's no surprise to us that many of the customers we onboard onto our Fabrik platform in have historically relied on these platforms to manage their own community engagement.


As these platforms expand in reach and influence, so too does our awareness of their limitations which range from the mild inconvenience of mixing your business and personal messaging in the same place, to the moral conundrum of supporting platforms that incite the