App Launch Ideas

Did you know that the highest frequency of app downloads occur in the first month after you announce your new app?


To take advantage of this period of high visibility, there are a few easy activities that can help you spread the word.


It's best to get started on these early, and have them ready to be promoted on the day of your app launch.


Note that we recommend our clients call listeners who use your app ‘members’ instead of ‘users’ - or you can even give your App Community Members a special name!




1. Incorporate News of your App into your Broadcast

Capture your listeners while they’re tuned in, with live reads and other live or pre-recorded promos.


It’s recommended that these start on the day of launch, and keep promoting your app indefinitely to sustain engagement.

  1. Launch Segment Add a segment into a few shows on Launch Day. Some ideas are:

  2. Interview your Project Champion and talk about some of the features of the app.

  3. Get your presenter to review and discuss the app in their show.

  4. Ask your audience to send you a voice note, and play it on air.

  5. Live reads Your best influencers are your presenters!

  6. Deliver live reads and/or pre-recorded clips frequently during launch week.

  7. Reduce the frequency for the rest of the month.

  8. After the initial launch phase, reduce the frequency a little more and play as a standard call-to-action in your usual programming.


Some Useful Talking Points

Why should people download the app?

  • “It’s our radio station in your pocket on the go/wherever you are!”

  • “The app is for our VIPs; an exclusive space where our most loyal listeners can connect directly with us!”

  • “Get the app to receive exclusive content that is only available on the app (not on social or website)”

Live streaming

  • “Never miss your favourite show/music again!”

  • “Did you know live streaming only uses 14MB per hour?”

Podcasts

  • “If you missed that incredible on-air moment/interview/feature, listen to the podcast in the app!”

  • “Listen again to that incredible on-air moment/interview/feature!”

  • “Share that incredible on-air moment/interview/feature with friends!”

  • “Catch the podcast of the latest News/Sport/Traffic update!”

‘Contact the Studio’ channel

  • “Message us directly in studio and we will respond directly to you.”

  • “Send us your voice note to play on air!”

Conversations

  • “Chat with other listeners in Community Chat!”

  • “Mute a channel if you want to join but without an endless stream of notifications!”

  • Promote the read-only Channels you’ve created for Breaking News etc.

  • Special Offers – “exclusive offers only available to registered app members”


2. Use Activations to Increase Awareness of your App