About our team
Allison Blyth
Commercial Lead
With a deep understanding of the Fabrik's ecosystem and commercial acumen, Allison leads the commercial thinking around how Fabrik delivers value to our clients and their audiences. She plays a key role in shaping how the platform is positioned in the market, ensuring it aligns with both business objectives and long-term client success. Working closely with clients to uncover opportunities where the platform can drive measurable impact, Allison's approach is rooted in a strong belief that commercial success is a natural result of meaningful partnerships and shared vision.
What energises Allison is seeing how Fabrik can unlock new potential in businesses—particularly those willing to challenge the status quo and reimagine how they engage with their audiences. With a mix of strategic insight and commercial focus ensures our clients are empowered to turn innovation into tangible results.
At an executive level, Allison is accountable for the commercial growth of Fabrik and is the General Manager of immedia Studio PTY Ltd, the holding company of the Fabrik Platform.