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  • Say Hello to Smashboard

    Since our dev team's first line of Smashboard code on 7 August 2015, we're now live with the Smashboard v1. This first version of Smashboard supports SMS . Coming soon is Twitter and Facebook support, and the much-anticipated direct app messaging.

  • Are you ready for a Mindshift?

    Discover how easy it is to access the benefits of cloud and mobile in your customer or user base by using Fabrik to drive engagement. Sign up for this free industry session, or contact us to be invited to the next one.

  • SABA Broadcasters’ Convention 2017

    Phil Molefe addresses delegates at the Southern African Broadcasting Association (SABA) Broadcasters’ Convention and 26th Annual General Meeting (AGM) on 25 to 29 September 2017, in Windhoek.

  • Durban International Film Festival

    Phil Molefe addresses attendees of the Durban International Film Festival on embracing modern technology to stay relevant and produce better content.

  • Hearing the voice of your listener

    Originally posted on © Find out more about our Radio Days Africa 2019 experience. Radio Tomorrow with James Cridland Johannesburg, South Africa, is a place like no other to hold a radio conference, and I was privileged to be at Radiodays Africa recently on their tenth anniversary. Radio is an important part of life in Africa generally. Radio reaches people who cannot read or write; and plays the part of an educator in many parts of the continent. Here’s the excellent Steve Martin from the BBC talking about radio in Africa from 2013. It’s a good overview in how progressive African radio stations are, as well as how they think about radio in a different way to many of us. But radio in Africa is also, partially, stations like 94.7 in Johannesburg (tagline: “You love Johannesburg – we love you”), who sound as polished as the big top 40 stations you’d hear elsewhere. However, it was Bérard Duprès from the Seychelles Broadcasting Company that got me thinking a little. He began by explaining where the Seychelles were – they’re here in case you didn’t know – and spoke about the stations that the SBC run. One of the things Bérard showed was the radio station’s app. Obviously you can listen to the radio station on it, but you can also send a voice message to the station in high quality audio. The station uses a product called Fabrik, made in South Africa, which acts as a kind of private WhatsApp for the station, who are then able to edit and broadcast the messages. It’s a simple and straightforward way to get more voices on the air. They’re not alone. Radio X in the UK is using a rather less private WhatsApp – well, they’re using WhatApp itself – to get messages into the studio for Chris Moyles. And they seem to be having great fun with it, even if most of the callers want just to say the word willy and bum. For radio stations everywhere, though, services like this makes it really easy to remain real and relevant to your audience. For SBC, who run radio stations that broadcast to over a hundred different islands off the coast of East Africa, it’s a great way to hear directly from your audience. For Radio X, it’s a very good way to hear them swear at you. Getting proper, decent audience audio on the air has never been easier. If you don’t have this function in your radio app – what’s stopping you? About The Author James Cridland, the radio futurologist, is a conference speaker, writer and consultant. He runs the media information website and helps organise the yearly Next Radio conference. He also publishes, a daily briefing on podcasting and on-demand, and writes a weekly international radio trends newsletter, at Contact James at or @jamescridland Photograph of Bérard Duprès: @RadioDaysAfrica

  • Mindshift seminar engages businesses on the digital market

    The first Thursday in November, November 07, saw immedia host yet another session of its monthly Mindshift digital transformation seminars. Focused on helping to navigate businesses through the technological shift, the seminar was attended by entrepreneurs, members of the general public and technology enthusiasts. Speaking about the seminar, Mindshift co-ordinator Kelly Pringle stated that the real focus of the event was to share information around how businesses can prepare for digitally-aware consumers. With an average audience of about 10 to 15, the seminar saw people from all kinds of industries and sectors in attendance. Titled ‘Patterns of The Future’, the event was led by founder of immedia and now CEO Anice Hassim. With an actively engaged audience, Hassim briefly took attendees through the company’s 24-year history and the long-standing business principles and practices in existence at immedia. The CEO, with a history lesson through the ages as context, firmly navigated the audience through all things digital. Through his vast experience and analysis in the digital space, Anice walked the audience through real-world applications of digitisation. Hassim stated that digitisation has and is still yet to bring many positive changes to the world as we know it. “The ability to empower kinds of behaviour and spread kinds of fluidity and patterns of thinking – is what digitalisation is doing to our communities,” said Hassim. Turning to the main goal of the seminar, he demonstrated the importance of digitally active businesses by taking consensus of how many members of the audience actively use technology, most especially their cellphones. Through this, Hassim actively demonstrated those present that consumers, most especially in Durban need businesses that tap into their use of data. This access to data and information by both the consumer and the business will result in changes to business practices and patterns. “As an emerging technology business in the 90s, we made sure we rapidly gained access to information. The way we transformed our customers was by liberating their own data to them, so that their behaviour change could start,” said Hassim. The audience was introduced to digital practices and tools that can be implemented by businesses and the individual consumer that will take them into the fourth industrial revolution and directly impact their business practices. “In order for businesses to go digital and take advantage of the economy, to find their own space in said economy, it is not just about deploying tech tools – it’s about changing culture and mindsets,” said Hassim. Cautioning attendees, the CEO stated the digital is not limited to social media, it’s changing how stories are told and what value they bring to a human society. “How do we service and make our ecosystems and consumers lives better?” said Hassim. “In the new world, consumers have the ability to influence company ethics and value systems by leveraging their buying power. Businesses need to be authentic because consumers are now individually empowered to make their up own minds,” said Hassim. In reaction to the seminar, attendee Sandile Majola said: “the event was very productive. I have learnt many ways of using our phones on a day to day basis. The most powerful thing I have learnt is that I can actually use my phone as my office and actually make money using the apps. It was a powerful session.”

  • Smashboard updates

    It's now easier for you to send, filter and receive messages from your Smashboard engagement dashboard. Some of the new features include: An option enabling you to search for messages from a specific app member. An additional view of unsuccessfully sent messages. A URL preview when you're including links in your composed messages. The ability to see phone numbers of members when you download your chat message history to a CSV file. A weather widget appearing underneath the clock on your dashboard. And, as always, various other performance improvements and bug fixes that should make it possible for you to use Smashboard with more ease. How are you using Smashboard? What would you like to see in Smashboard? Let us know!

  • Broadcast publicly, engage privately

    Life in a converged world Technology disruption has created chaos with real-time flow of information into and out of organisations. Together with the old ways of engagement, new and ever evolving digital methods are overwhelming the ability of the organisation to bring structure and accountability to their engagement with customers. Disruption is one side of the coin but convergence is the other, and by adopting a fully convergent, conversational and community-driven cloud platform like Fabrik, organisations can leverage the benefits of real-time, structured engagement that offers intimacy, personality and data insights that deepen and grow over time. With convergence, you and the customer you serve are one community with shared value creation. With the intimacy and expression empowered by Fabrik, the organisation and the humans it serves are truly blended into one community – a community with shared value exchange and respect around the purpose that bonds it. Fabrik brings structure to your community and allows you to harness the power of this technical and human convergence, while leveraging the operational efficiencies, real-time insights and new opportunities digital can bring to your business. Now you can build trust by broadcasting publicly, but engaging privately with no leakage of data, no third party observing and harvesting your community’s information or patterns, and no lag in your engagement. Are you where your customers want you to be? Are you real-time enough? Are you intimate enough? Are you respectful enough? While making engagement easy, Fabrik is also writing a data track to the cloud so that you can leverage the power machine learning, AI and cognitive services for your own organisation – just like the global players can. While making engagement easy, Fabrik is also writing a data track to the cloud so that you can leverage the power machine learning, AI and cognitive services for your own organisation – just like the global players can. Fabrik deploys all of the basic elements to get you started: a cloud backend service to structure data, engagement and integrate with other sources; native app service points in all the major app ecosystems; our “Cloud Concierge” engagement platform; and dashboards and workflows to act quickly on issues as they arrive. You can have your own “data track” to your business that is as accessible or resonant as a sound track. Can you hear the music of your business?

  • Doing something wonderful

    immedia is proud to have been selected as one of the handful of investment targets for the DTI/Microsoft EEP Programme, an initiative that aligns strongly with our own ambitions as a company. The Department of Trade and Industry (DTI) previously commented that the initiative had the potential to boost transformation within the South African ICT sector – and that it was on track to drive the shared vision of creating a strong home-grown South African software industry. Programmes like the EEP provide real benefit for entrepreneurs like ourselves allowing us to dream beyond our circumstances. We want to foster a new generation of South Africans, animated by the impact we can make on our communities when we are focused on the boundless potential of what we can do together, not alone. After all, this is a new world of everything being a ‘thing’ on the internet transmitting their ‘thoughts’ in real time for other ‘things’ to do something with. At immedia, we are committed to thinking and improving, and becoming better technologists and converged innovators in service to a better future for ourselves, better opportunities for ourselves, and better satisfaction for ourselves in the impact that we have in the world around us. We believe that by changing our community, we change our city, and so our country and so our continent… and if we do that, would we not have changed the world? From a genesis of two people, today immedia Studio employs 20 people in high value jobs and have inspired dozens of ex-immedians who are making an impact on our communities and industry. A small band of people drawn from many of the communities that Durban and South Africa have to offer have pioneered an industry that offers us 21st century jobs and, as entrepreneurs, 21st century opportunities. We believe we can compete with the world. That inspiration is a real, tangible thing here at immedia. We have been told that you feel it when you walk in. We see it when a teenager attending one of our Open Nights thinks, “This could be me.” and “I can do this here!”. And we see it in the space that has been carved on a Silicon Beach in Durban by teams like ourselves, by being relevant in this new age and by creating the careers we want – wherever home happens to be. The DTI/Microsoft EEP programme makes it possible for us to accelerate that process; to shore up the things we aren’t good at, and to pour energy into the things we are great at. As a child of apartheid I could have laid blame for the many challenges that lie at the feet of any entrepreneur there, but true entrepreneurship is about being inspired by the “why not?” At the things that can be done better, not the things that have been done badly. There is a sign in the Intel Museum in Silicon Valley – a quote from Robert Noyce, one of the Valley pioneers: “Don’t be encumbered by history. Go off and do something wonderful.” It’s so important we take teams there every year to see it and see around them, what gets created with that belief, so that they can come back and create something wonderful. What we’ve learnt is that Silicon Valley is not a geography, it’s a state of mind. It’s a state of mind that allows us to believe that, from the green cane fields and blue ocean we gaze on out every day, we can create a future for ourselves that allows us to be a part of the world, to be an actor in our country, to have our labours be of value to our communities. Technology is changing the world. We were fortunate enough to play with a new Microsoft innovation called the HoloLens, a holographic computer that immerses you in virtually created worlds. Microsoft have been polishing it in collaboration with the NASA Jet Propulsion Laboratory who manage the Mars Rover programme. When JPL team members first tried HoloLens on and ‘walked on Mars’, they often became so emotional they were reduced to tears. In a sense, the first ‘manned’ mission to Mars took place with HoloLens. The promise of technologies like this for science, medicine and education is something we want to bring to life for our people. That’s the future we can see and it’s a future we want to play our part in. We begin this journey with the best generation of talent immedia has ever had and, if we do our jobs right, our greatest generation is yet to come. We are incredibly grateful to DTI and Microsoft for this opportunity and to our families, clients and colleagues in giving us the support and understanding to try to access that future. – anice

  • Your Messaging Workflows get even easier

    Here are some new features that make it easier for operators to receive, search for and respond to messages from your Smashboard engagement dashboard. Some of the new features we've added include: An option allowing you to search for messages using an exact search term. A consolidated, historical view and message count for all sent and received messages associated with a particular app member. Messages are now automatically scrolled into view once selected. We've also improved the look and feel of your dashboard in the following ways: We've reworked the look and feel of the elements that display on the Trending section. We've added seconds to the clock that displays at the top of your Smashboard screen. The blue text we were using for the titles of selected side-menu items has been removed. And we fixed a bug preventing the 'Reply Message' option from showing when all engagements were clicked. How are you using Smashboard? What would you like to see in Smashboard? Let us know!

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