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  • AfricaCom 2017

    From 13 – 15 November, the Fabrik business team attend and exhibit the Fabrik product at 2017's AfricaCom conference in Cape Town. Phil Molefe addressed the AfricaCom delegates around Content Distribution At Home and Abroad, and contributed to a panel on the Role of Public Broadcasters.

  • Radio Days Africa 2019: Presentations by Anice Hassim, Phil Molefe & the SBC

    We addressed delegates and shared the impact of Fabrik at Radio Days Africa 2019 in Johannesburg from 3 to 5 July 2019, whilst our team demonstrated how technology can elevate radio at our stand. Our Sessions Back to the Future: Anice Hassim The rise of digital has been a quest to be of service to humans through authentic, trusted and intimate engagement, all while maintaining a human and community driven value system. Radio has been on the journey all along. Digital platforms can amplify radio’s core assets as radio learns new tools, but not new values. Anice Hassim (Lead Strategist) tells us how radio’s digital promise is rooted in its human past. Listen to the podcast. Public Broadcasting Reform: Phil Molefe, Bérard Duprès (SBC) Public broadcasting is seen as crucial to democracy but has come under increasing strain recently. At the same time, African public broadcasters in many cases struggle to move out of the shadow of the state. Join Franz Krüger (Director Wits Radio Academy and Head of Journalism), Nada Wotshela (SABC Radio GE), Bérard Duprès (Seychelles Broadcasting Corporation CEO) and Phil Molefe (Southern African Broadcasting Association) as they discuss the current state of public broadcasting in Africa and if there is any sign of reforming these services. Listen to the podcast. Connecting the Islands, and the World, Digitally: Bérard Duprès (SBC) Radio remains a powerful and instant way to communicate news, share knowledge and engage with audiences. Remaining a champion of the people is key in small communities. Bérard Duprès (Seychelles Broadcasting Corporation CEO) tells us more about the SBC and how they have embraced the digital era by modernising their radio broadcast technology whilst remaining engaged with their communities, both locally and internationally. Listen to the podcast.

  • Mindshift seminar engages businesses on the digital market

    The first Thursday in November, November 07, saw immedia host yet another session of its monthly Mindshift digital transformation seminars. Focused on helping to navigate businesses through the technological shift, the seminar was attended by entrepreneurs, members of the general public and technology enthusiasts. Speaking about the seminar, Mindshift co-ordinator Kelly Pringle stated that the real focus of the event was to share information around how businesses can prepare for digitally-aware consumers. With an average audience of about 10 to 15, the seminar saw people from all kinds of industries and sectors in attendance. Titled ‘Patterns of The Future’, the event was led by founder of immedia and now CEO Anice Hassim. With an actively engaged audience, Hassim briefly took attendees through the company’s 24-year history and the long-standing business principles and practices in existence at immedia. The CEO, with a history lesson through the ages as context, firmly navigated the audience through all things digital. Through his vast experience and analysis in the digital space, Anice walked the audience through real-world applications of digitisation. Hassim stated that digitisation has and is still yet to bring many positive changes to the world as we know it. “The ability to empower kinds of behaviour and spread kinds of fluidity and patterns of thinking – is what digitalisation is doing to our communities,” said Hassim. Turning to the main goal of the seminar, he demonstrated the importance of digitally active businesses by taking consensus of how many members of the audience actively use technology, most especially their cellphones. Through this, Hassim actively demonstrated those present that consumers, most especially in Durban need businesses that tap into their use of data. This access to data and information by both the consumer and the business will result in changes to business practices and patterns. “As an emerging technology business in the 90s, we made sure we rapidly gained access to information. The way we transformed our customers was by liberating their own data to them, so that their behaviour change could start,” said Hassim. The audience was introduced to digital practices and tools that can be implemented by businesses and the individual consumer that will take them into the fourth industrial revolution and directly impact their business practices. “In order for businesses to go digital and take advantage of the economy, to find their own space in said economy, it is not just about deploying tech tools – it’s about changing culture and mindsets,” said Hassim. Cautioning attendees, the CEO stated the digital is not limited to social media, it’s changing how stories are told and what value they bring to a human society. “How do we service and make our ecosystems and consumers lives better?” said Hassim. “In the new world, consumers have the ability to influence company ethics and value systems by leveraging their buying power. Businesses need to be authentic because consumers are now individually empowered to make their up own minds,” said Hassim. In reaction to the seminar, attendee Sandile Majola said: “the event was very productive. I have learnt many ways of using our phones on a day to day basis. The most powerful thing I have learnt is that I can actually use my phone as my office and actually make money using the apps. It was a powerful session.”

  • Innovators connect on new cloud app

    Originally posted in the Sunday Tribune. To promote and support technological innovation, Innovate Durban, has launched a cloud-first app that allows key stakeholders and the public to collaborate, connect and celebrate in a private, secure space. Developed by a local tech company, immedia, the Innovate Durban app provides innovators with a platform on which to find and share information, said Aurelia Albert, chief executive of Innovate Durban, a non-profit company set up by the eThekwini Municipality and other key stakeholders. The app also facilitates direct engagement with Innovate Durban, fellow innovators and their partner ecosystem within private programme-related messaging groups or on public channels. The black MAMBA1! fully electronic vehicle created by a group of five students from the University of KwaZulu-Natal, including Calvin Vanwieringen and Mathew Darko from Ghana, in 2016, is just one of the technological innovations you can access if you download the Innovate Durban app. “This private cloud-first platform truly revolutionises the way in which people securely and confidentially communicate within their communities and collaborate with each other – allowing for relevant, real-time information to be shared without the spam, noise and data-harvesting practices we consistently encounter in other forms of communication,” said Albert. “Innovate Durban has partnered with immedia on a number of exciting and cutting-edge projects for many years and we feel that this platform created by immedia’s proudly-Durban team will really set it apart,” added Albert. Albert said the app would advance their mission to ensure that all projects and programmes create sustainable impact.

  • Say Hello to Smashboard

    Since our dev team's first line of Smashboard code on 7 August 2015, we're now live with the Smashboard v1. This first version of Smashboard supports SMS . Coming soon is Twitter and Facebook support, and the much-anticipated direct app messaging.

  • What does it mean to be ‘of service’?

    It’s no longer appropriate to see customers as transient or meta-data or transactional. We have to be of service and of value to customers and we need to see them as a co-creator of products and services. We have to engage them with intimacy, service and value. Fabrik allows you to leverage the learned behaviour of digital tools and workflows (the entire social revolution) and accelerate your workplace transition with a quickened pace of human activity, focus and intimacy. It broadens accountability, builds compliance and increases transparency with your community and within your community. The previous era of technology reduced people to a “number”, to a “resource”, to a “demographic” – which is all well and good in aggregate but absolute disaster for Mrs Singh, Sowazi or Smith in specific. Today, we know we can do better. We know it in our hearts and souls even if we do not know exactly how. How can we do better when I have no voice to change? It’s time to empower your people to be able to be “of service” to your community without the layers of middlemen and friction that currently exist. For example, why do you need a call centre with minimum paid workers who have no connection to you or your brand? Outsourcing many functions and workflows in a business is fine, but you cannot outsource service. Instead of treating your customers anonymously like “everyone is the same”, how do you filter for trust, integrity etc. A Fabrik-powered community allows you to leverage the speed and intimacy of social but in your own private space. This means that your storytelling can be more conversational, real-time and intimate than it would normally be for the more manufactured and curated public social edge. This is a challenge that is hard for many communities because it means being a bit more expressive digitally in a broader space than would traditionally be the case (your team, your department). It’s harder because you can’t outsource your voice and you shouldn’t be “manufacturing” the content. Think of it as telemetry – and being a reliable and engaging transponder. Think of it as being of “service”. What amplifies the “SHARED CONTEXT” What adds to the “SHARED CONVERSATION” Around which goal are we “CHOREOGRAPHING”

  • Fabrik address at Association of Christian Media Conference

    Fabrik’s Head of Product, Anice Hassim, addresses attendees of the Association of Christian Media conference on ‘The Future of Modern Radio Engagement.’

  • Echocast Improvements

    This month, we've released major improvements to the existing functionality! Support for segmented recordings (pause/resume). Reliability improvements to live audio streaming. Reliability improvements to Audio Archiving. Better handling of unexpected client disconnection. We now allow for small gaps in audio when creating recordings.

  • Durban Chamber’s new mobile app to connect businesses to networking opportunities

    Originally posted on iol Business Report. DURBAN – The new President of the The Durban Chamber of Commerce and Industry will be inaugurated at their 163rd Annual Gala Dinner. The new Board and Council of the Durban Chamber will also be announced at the event too. Other highlights of the evening include the launch of special members-only benefits designed to turbo-charge Durban business, as well as the Durban Chamber’s new mobile app that will connect Durban businesses to all the top business and networking opportunities. The mobile app has been developed in partnership with Fabrik, a division of the immedia ecosystem. The Durban Chamber Mobile App will be used as an exclusive communication tool that will notify members of important business-related opportunities, notices, information, documents and communications for ease of access and reference. “The Durban Chamber Mobile App is basically a communication tool that will be of great benefit to members by allowing for greater collaboration between the Durban Chamber and its members,” said Palesa Phili, Chief Executive Officer of the Durban Chamber.

  • What can Fabrik do for Radio?

    We have a solution to a key strategic need for broadcast owners. The need to digitise your audience, at scale, as rapidly as possible with complete ownership of your databases and data. Behind that is the exhaust of Storytelling, Services and radio’s real-time choreography – all engaging a high-trust community. The most important ability of a media platform must be the ability to command engagement: ‘I will pause what I am doing and pay attention to YOU’. Such a platform can only be built by master craftspeople of the media trade and by master craftspeople of the digital trade collaborating in a shared quest. By a team that understands the difference between man and machine. That understands convergence. True convergence. Convergence that unleashes the superpower that only radio has: Trust. Radio has always been a high trust medium. It has always operated with a sense of community. It doesn’t have customers, it has an audience. An audience because you broadcast and they receive. The return path offers a very thin feedback loop but, thin as it is, radio has been able to build high-trust communities. What happens if you can massively increase your audience engagement feedback loop intimately to you? And do that within weeks? You would begin to build higher trust communities and, if trust is the commodity in increasingly scarce supply, it would imply that this offers you the chance to reprice this digital radio community. This is the strategic opportunity that Fabrik gives you: to begin digitising your audience while rapidly retooling your workflows within weeks, at costs that move from capex to opex and, as rapidly as you want, to revenue. Now that’s a feedback loop. Fabrik offers media owners the chance to focus on the main challenge ahead of them. How to retool your habits, workflows and operations to a serve a real time audience that is co creating and participatory with you.

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+27 31 566 8000

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