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- Radio in the age of Coronavirus
The subject on the minds of every citizen of the world this week is the Coronavirus – how does it affect me, what should I do about it, what will happen next? The questions just pile up. The real-time feedback loops of digital social media channels are already feeding a fear loop of misinformation and mistrust. Political actors climb into these discussions to achieve their own agendas, further dividing us – for example, right-wing politicians in the United States are now referring to it as the “Wuhan Flu”, a very deliberate “othering” that will create issues of social cohesion and effective crisis management that will affect all humans, not just those of a particular class or political stripe. To deal with this crisis, we will be falling back on our communities and our ability to support and sustain our community members through this disruption. While there is a lot of focus on the role of social media on the response to the first global crisis rooted in our common humanity to take place in the digital era, there are elements of this crisis that elevate a very traditional medium to centre stage at a time like this. Not because of the technology but because of the human dynamics. As a human-centred medium, radio has been a high trust, high community medium ever since inception. Time and again, in times of crisis, radio has risen as the preferred, trusted and resilient medium of information distribution to citizens. During the coming hunger for trusted information and community support and resilience, because of its real-time, human and curated nature, radio will find a new relevance against the digital platforms. I would bet that citizens are going to turn to their radio communities with a far greater immersion and trust than their digital communities. Radio needs to think carefully on how it can meet these expectations when people are depending on it for their lives. As a modern digital station powered by Fabrik, you have a unique ability to amplify the trust and information dissemination on behalf of various stakeholders – government, community and faith organisations, residents and private sector – in a real-time, choreography that is simply impossible for your competitors to replicate without such a platform. We suggest you adopt a best practice methodology to service your audience hunger for information AND engagement around this crisis. Create a “Coronavirus Updates” channel that is curated by the news and content teams. Add ‘Trusted Members’ from the Metro and Provincial Departments of Health so as to be able to publish direct information from their stakeholders. Negotiate a private feedback loop to Health or Social Welfare authorities or the regional Coronavirus “war room” to have citizens engage and log needs, updates, status and information directly with the authorities. This Cloud Contact Centre is already functional in your environment and your listeners have already registered with you – so it allows authorities to rapidly listen to your audience on a private loop around emerging conditions in their areas. Create a cross-station, interdepartmental co-ordination team for blending on-air, social, direct digital, events and on-demand content and engagement together that builds your status as a high trust, reliable and consistent information partner. And when it all blows over, just switch the channel off again. It’s that simple. But what you want to do, is be the credible source of information, not for posting memes or fostering half-truths, but to be a trusted information channel that builds a deeper relationship with its audience.
- Real-Time Communication is Key
This month’s Mindshift event held earlier today brought with it new questions for our attendees from the real-estate industry. ATTENDEE FROM THE REAL-ESTATE INDUSTRY “Fabrik offers brands the chance to focus on the main challenge ahead of them. How to retool your habits, workflows, and operations to a serve a real-time audience that is co-creating and participatory with you,” said Mindshift presenter and founder of the immedia ecosystem, Anice Hassim. The audience was introduced to digital practices and tools that can be implemented by businesses and the individual consumer that will take them into the Fourth Industrial Revolution (4IR) and directly impact their business strategy. In reaction to the seminar, an attendee in the Real-Estate Industry pondered on the implications for the future of their business, profession and customers. “Fascinating and thought-provoking… Completely challenged my ideas of social media i.e. how we are trying to use it like mass media and not how it is intended – real-time communication being key. “We’re grappling with how to create the ecosystem and add value to communities. Would love to explore how it could be applied to my real-estate career and I would like to explore this… “In an extremely competitive environment, all real-estate agents have the same platforms to market themselves on. All agencies receive the same training and it is outdated. We must consider how feasible and possible it is to change this way of thinking.”
- Shifting Minds in 2020
Mindshift has kicked off for 2020! With an average audience of about 8 to 10, the seminar saw all kinds of people from manufacturing, healthcare, and education sectors in attendance. Regular Mindshift events are designed around sharing insight around the constantly-connected consumer of today, contextualised within the technological shifts that have brought us here, and how to get started taking advantage of digital workflows that empower your business and customers. The audience was introduced to digital practices and tools that can be implemented by businesses and the individual consumer that will take them into the Fourth Industrial Revolution and directly impact their business strategy. In reaction to the seminar, attendee Vineshree Pillay, BDM of Software Solutions at Mustek, remarked, “Everything you do, you do to perfection! From the invite to registration process, to event and post-event – excellent… “Anice manages to capture his audience – I loved it, very inspiring!”
- Mindshift seminar engages businesses on the digital market
The first Thursday in November, November 07, saw immedia host yet another session of its monthly Mindshift digital transformation seminars. Focused on helping to navigate businesses through the technological shift, the seminar was attended by entrepreneurs, members of the general public and technology enthusiasts. Speaking about the seminar, Mindshift co-ordinator Kelly Pringle stated that the real focus of the event was to share information around how businesses can prepare for digitally-aware consumers. With an average audience of about 10 to 15, the seminar saw people from all kinds of industries and sectors in attendance. Titled ‘Patterns of The Future’, the event was led by founder of immedia and now CEO Anice Hassim. With an actively engaged audience, Hassim briefly took attendees through the company’s 24-year history and the long-standing business principles and practices in existence at immedia. The CEO, with a history lesson through the ages as context, firmly navigated the audience through all things digital. Through his vast experience and analysis in the digital space, Anice walked the audience through real-world applications of digitisation. Hassim stated that digitisation has and is still yet to bring many positive changes to the world as we know it. “The ability to empower kinds of behaviour and spread kinds of fluidity and patterns of thinking – is what digitalisation is doing to our communities,” said Hassim. Turning to the main goal of the seminar, he demonstrated the importance of digitally active businesses by taking consensus of how many members of the audience actively use technology, most especially their cellphones. Through this, Hassim actively demonstrated those present that consumers, most especially in Durban need businesses that tap into their use of data. This access to data and information by both the consumer and the business will result in changes to business practices and patterns. “As an emerging technology business in the 90s, we made sure we rapidly gained access to information. The way we transformed our customers was by liberating their own data to them, so that their behaviour change could start,” said Hassim. The audience was introduced to digital practices and tools that can be implemented by businesses and the individual consumer that will take them into the fourth industrial revolution and directly impact their business practices. “In order for businesses to go digital and take advantage of the economy, to find their own space in said economy, it is not just about deploying tech tools – it’s about changing culture and mindsets,” said Hassim. Cautioning attendees, the CEO stated the digital is not limited to social media, it’s changing how stories are told and what value they bring to a human society. “How do we service and make our ecosystems and consumers lives better?” said Hassim. “In the new world, consumers have the ability to influence company ethics and value systems by leveraging their buying power. Businesses need to be authentic because consumers are now individually empowered to make their up own minds,” said Hassim. In reaction to the seminar, attendee Sandile Majola said: “the event was very productive. I have learnt many ways of using our phones on a day to day basis. The most powerful thing I have learnt is that I can actually use my phone as my office and actually make money using the apps. It was a powerful session.”
- SABA Broadcasting Convention 2019
The Fabrik team were in attendance at the Southern African Broadcasting Association (SABA) Broadcasting Convention & Annual General Meeting (AGM) from 29 – 31 October at Victoria Falls, Livingstone, Zambia. The largest annual gathering of media owners, managers and professionals in Southern Africa, the annual Convention aims to enable industry decision-makers and executives review innovations and find solutions to strategic and operational issues within the context of the constant evolutionary changes of the digital ecosystem. With the theme “Connecting People With Vibrant, Converged Broadcast Media”, this flagship gathering is an excellent opportunity for TV, radio, film, music, telecoms and advertising professional to activate digitisation tools to connect the peoples of Southern Africa sustainably. Information courtesy Independent Broadcasting Authority. Zambian President urges SADC to harness acting talent among young people to revamp economies. How do we generate revenue from internet radio and television which are extremely viable, yet not regulated, asks President Edgar Lungu. The Mast – October 30 2019
- What's New for your Apps
Your audience will benefit from a better podcasting and live-streaming experience! Some of the new features include: A podcast scrubber that allows your listener to play, pause and scrub through a podcast. Improvements to the handling of audio-related interruptions e.g. pausing the playback of a podcast when a voice note message is played. The introduction of pre-roll audio advertisements which play before livestream and podcast playback. We've also completed the rollout of chat groups to all radio clients which means that your listeners will be able to engage with each other and the studio in interest groups - amongst other great new features! How are you using the Fabrik mobile apps? What would you like to see in Fabrik apps? Let us know!
- Durban Chamber Coffee Connect
This morning our team had the honour of speaking at the Durban Chamber of Commerce & Industry’s Coffee Connection, held at the Standard Bank offices in Kingsmead, Durban. The regular Coffee Connection, a vital initiative that empowers conversations around #DurbanMustRise sentiments, was made possible by sponsors Standard Bank Corporate & Investment Banking, CCI South Africa and Vodacom Business. Our Mindshift talk delivered that morning was well-received by a KwaZulu-Natal based audience ranging from corporate entities to emerging small-to-medium businesses, all leaders in their fields.
- Durban adds to the Fabrik
Originally posted in the Sunday Tribune.
- What does it mean to be ‘of service’?
It’s no longer appropriate to see customers as transient or meta-data or transactional. We have to be of service and of value to customers and we need to see them as a co-creator of products and services. We have to engage them with intimacy, service and value. Fabrik allows you to leverage the learned behaviour of digital tools and workflows (the entire social revolution) and accelerate your workplace transition with a quickened pace of human activity, focus and intimacy. It broadens accountability, builds compliance and increases transparency with your community and within your community. The previous era of technology reduced people to a “number”, to a “resource”, to a “demographic” – which is all well and good in aggregate but absolute disaster for Mrs Singh, Sowazi or Smith in specific. Today, we know we can do better. We know it in our hearts and souls even if we do not know exactly how. How can we do better when I have no voice to change? It’s time to empower your people to be able to be “of service” to your community without the layers of middlemen and friction that currently exist. For example, why do you need a call centre with minimum paid workers who have no connection to you or your brand? Outsourcing many functions and workflows in a business is fine, but you cannot outsource service. Instead of treating your customers anonymously like “everyone is the same”, how do you filter for trust, integrity etc. A Fabrik-powered community allows you to leverage the speed and intimacy of social but in your own private space. This means that your storytelling can be more conversational, real-time and intimate than it would normally be for the more manufactured and curated public social edge. This is a challenge that is hard for many communities because it means being a bit more expressive digitally in a broader space than would traditionally be the case (your team, your department). It’s harder because you can’t outsource your voice and you shouldn’t be “manufacturing” the content. Think of it as telemetry – and being a reliable and engaging transponder. Think of it as being of “service”. What amplifies the “SHARED CONTEXT” What adds to the “SHARED CONVERSATION” Around which goal are we “CHOREOGRAPHING”
- 13th World Media Economic Management Conference
From 6 to 9 May, Phil Molefe addresses delegates at the 13th World Media Economic Management Conference along the theme of “Media Management in the Age of Tech Giants”. In case you missed it, here is some of the coverage on Phil’s talk: