One of the things Bérard showed was the radio station’s app. Obviously you can listen to the radio station on it, but you can also send a voice message to the station in high quality audio. The station uses a product called Fabrik, made in South Africa… It’s a simple and straightforward way to get more voices on the air.
Seychelles Broadcasting Corporation moves analogue radio onto a digital “Fabrik”, transforming its engagement with its audiences
“Not only does the platform ensure a direct and immediate connection with our audience, it will allow us to preserve our radio programmes into a cloud archive that can be available over time to all citizens of the Seychelles as part of our audio cultural heritage” – Bérard Duprès, CEO of Seychelles Broadcasting Corporation.
“This private cloud-first platform truly revolutionises the way in which people securely and confidentially communicate within their communities and collaborate with each other – allowing for relevant, real-time information to be shared without the spam, noise and data-harvesting practices we consistently encounter in other forms of communication” -Aurelia Albert, CEO, Innovate Durban
Originally posted in Isolezwe. Selizotholakala naphesheya kwezilwandle isiteshi somphakathi saseThekwini esikhula ngesikhulu isivinini. Izwi Lomzansi FM elitholakala eDurban Station, izolo lethule i-App yalo okuwubuchwepheshe besimanje obusebenza ngeselula. Le App etholakala kwi-internet ebizwa ngokuthi Izwi98FM eyenziwe abe-Immedia. Umphathi wezinhlelo kulo msakazi uFuthi Khumalo, uthe ucwaningo lwabo luveze ukuthi sebewu-43% abalaleli beZwi Lomzansi Read more…
Africa’s broadcasters are facing a legion of challenges and need to find new ways to connect with their audiences to build loyalty. In a world awash with mobile internet and social media they need to be able find new ways of working that will change things. Russell Southwood looks at Fabrik.