Over 23 000 listeners have already downloaded the new Gagasi FM app with over 70% registering and opting into the Gagasi FM community – an ecosystem driven by audience interaction and engagement.
Palesa Phili, Chief Executive of the Durban Chamber Commerce and Industry said, “As a future-focused organisation, the Durban Chamber wants to put a spotlight on technology and digital innovation. We need to highlight how leveraging disruptive technologies and innovations can play a role in driving our inclusive and sustainable economic growth objectives.”
The Durban Chamber Mobile App will be used as an exclusive communication tool that will notify members of important business-related opportunities, notices, information, documents and communications for ease of access and reference.
One of the things Bérard showed was the radio station’s app. Obviously you can listen to the radio station on it, but you can also send a voice message to the station in high quality audio. The station uses a product called Fabrik, made in South Africa… It’s a simple and straightforward way to get more voices on the air.
Seychelles Broadcasting Corporation moves analogue radio onto a digital “Fabrik”, transforming its engagement with its audiences
“Not only does the platform ensure a direct and immediate connection with our audience, it will allow us to preserve our radio programmes into a cloud archive that can be available over time to all citizens of the Seychelles as part of our audio cultural heritage” – Bérard Duprès, CEO of Seychelles Broadcasting Corporation.
“This private cloud-first platform truly revolutionises the way in which people securely and confidentially communicate within their communities and collaborate with each other – allowing for relevant, real-time information to be shared without the spam, noise and data-harvesting practices we consistently encounter in other forms of communication” -Aurelia Albert, CEO, Innovate Durban
Originally posted in Isolezwe. Selizotholakala naphesheya kwezilwandle isiteshi somphakathi saseThekwini esikhula ngesikhulu isivinini. Izwi Lomzansi FM elitholakala eDurban Station, izolo lethule i-App yalo okuwubuchwepheshe besimanje obusebenza ngeselula. Le App etholakala kwi-internet ebizwa ngokuthi Izwi98FM eyenziwe abe-Immedia. Umphathi wezinhlelo kulo msakazi uFuthi Khumalo, uthe ucwaningo lwabo luveze ukuthi sebewu-43% abalaleli beZwi Lomzansi Read more…
Africa’s broadcasters are facing a legion of challenges and need to find new ways to connect with their audiences to build loyalty. In a world awash with mobile internet and social media they need to be able find new ways of working that will change things. Russell Southwood looks at Fabrik.