About our team

Thaila Botes

Product Owner

In her role as a product owner within the immedia team, Thaila is accountable for the delivery and communication around a range of key initiatives.

As a qualified economist, Thaila leads initiatives around the metrics applications that help give our customers insight into their audience behaviour and the effects of their multi-level engagement.

Her varied background and training in marketing and software quality analysis are put to use in driving adoption within our customers' environments.

Thaila's mission is ultimately ensuring we are gearing immedia towards becoming a data-driven ecosystem.